Rohingya ALAPON Helpline Services AV is a short documentary-style awareness film developed to promote the ALAPON Helpline Services initiative for Rohingya boys and girls. The project focuses on delivering sensitive, inclusive, and impactful communication that resonates with adolescents living in displaced community settings, encouraging awareness and access to essential support services.
Creative Objective
The primary objective of this production was to increase awareness, engagement, and behavioral understanding among Rohingya adolescents regarding available helpline support services through a culturally sensitive and emotionally engaging storytelling approach.
Approach & Execution
The film follows a documentary storytelling format, combining authentic real-life context, empathetic visual narratives, and clear communication techniques. Special attention was given to cultural appropriateness, accessibility, and emotional relevance to ensure the message effectively connects with the target audience while encouraging trust and engagement with the ALAPON Helpline Services.
Outcome
The final production delivers a concise yet impactful communication asset that strengthens humanitarian outreach efforts by promoting youth awareness, support accessibility, community engagement, and informed behavioral response within Rohingya communities.
